How we measure
ad results
Our approach to advertising effectiveness combines independent data collection, transparent analysis, and user-friendly presentation. We prioritize clarity at every step, ensuring you understand not just what worked, but why. From market segmentation to cross-channel attribution, our team applies best practices suitable for Australian regulations. We avoid jargon and keep our insights practical and actionable. After initial scoping, we gather campaign data through reliable methods, validate findings, and deliver concise reports that align to your objectives. Every analysis includes clear recommendations and visual summaries to support smarter campaign planning. If you have questions about our methods or want to see a sample report, our specialists are ready to help. Please note: Results may vary.
Meet our team
Experienced analysts, local market focus
Sophie Blackwell
Lead Analyst
Bachelor of Business Analytics University of Sydney
Media Metrics Group
Key skills
Methodologies
Certifications
Brings more than ten years of advertising data experience and deep market knowledge across industries. Guides strategic direction and ensures report quality.
Sophie oversees the integrity of every campaign analysis, making sure clients receive easy-to-understand, actionable reports. She is dedicated to ongoing professional development and promotes a collaborative team environment.
Ethan Wu
Senior Data Specialist
Master of Data Science Monash University
Brand Insights Solutions
Key skills
Methodologies
Certifications
Ethan specializes in data modeling and performance measurement, drawing on six years’ experience in Australian media analytics.
Ethan develops custom performance models, ensuring each client’s campaign is measured with accuracy and relevance. He works closely with clients to translate data into clear decisions for every project.
Priya Singh
Data Reporting Expert
Bachelor of Commerce Analytics University of Melbourne
Pulse Media Analytics
Key skills
Methodologies
Certifications
Priya blends creative thinking with analytical precision, ensuring the right story is told in every report. She’s passionate about clear visualizations and actionable findings.
Priya crafts visual dashboards and communicates findings in clear, accessible language. She has a track record of delivering insights that help shape more effective marketing strategies and support client goals.
Matthew O’Connor
Client Success Lead
Graduate Diploma in Management UNSW Sydney
Insightful Media Partners
Key skills
Methodologies
Certifications
Matthew ensures every client receives timely, relevant support and ongoing communication throughout the analytics journey.
Matthew is the first point of contact for client questions and feedback, ensuring expectations are met efficiently. He brings a customer-first approach and champions responsive, solution-oriented service.
How our process works
We guide you from campaign scoping to action-ready reporting with clarity
Define goals and scope together
We begin by understanding your unique campaign objectives and requirements.
This ensures that our measurement framework matches your needs precisely.
Collect and validate data securely
Our team gathers relevant advertising data following industry protocols and privacy guidelines.
Your data is handled confidentially and remains protected throughout the project.
Analyse and interpret findings
Experts translate data into clear, actionable recommendations using proven methods.
Every insight is presented with context, offering practical steps.
Deliver reports and support
Receive dashboards and guidance tailored to your business priorities and success metrics.
Ongoing help is available for interpreting results and refining future campaigns.
Performance measurement comparison
See how our advertising analytics process benchmarks against industry alternatives
We focus on clarity, transparency, and practical outcomes for Australian businesses.
lexoryquinx analytics platform
Independent, actionable, and user-friendly analytics
Generic data dashboard
Limited reporting, less tailored support
Data transparency
Clearly presented reports and open methodology
Local compliance
Australian market standards and privacy focus
Customer support
Personal guidance and rapid responses
Actionable insights
Practical recommendations, not generic data